tostitos logo hidden meaning

tostitos logo hidden meaning

FedEx, Tostitos, Amazon, Goodwill, and Toblerone have subtle, almost hidden features to their logos, but contrary to popular belief, there is no hidden message in Marlboro's. This wordmark was a breakthrough. The original Tostitos logo was created in 1979 and stayed with the brand for almost six years. … Here's a deeper look at 25 logos you … The dots above the “t’s” are the raccoon’s eyes, while the circle above the “i” is the nose. Below we will review 20 clever logos that have hidden symbolism you may have not noticed before. All rights reserved. The logo has 14 squares in total. The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from. Logos have always been considered one of the most important aspects of branding, as the logo becomes the single representation of your business. It's a smart tactic that enables a brand to use its logo to its full effect, and we love spotting them. The “I” with a red oval and yellow triangle got its contours refined and became a bit shorter and smoother. The “t’s” in the middle resembled people sharing a tortilla chip, while the dot above the “i” was a bowl of salsa. Visit our corporate site. England and Wales company registration number 2008885. All the redesigns of its logo were more refinements and modifications, as the style and character were set in the very beginning. If you’re hosting a party, you’ll most likely have tortilla chips and salsa. There is no explanation as to why the elephant has a star for an eye, but I suppose it’s a nice touch. This abstract logo creates the mental image of a phoenix without actually looking like a phoenix. It’s current logo features a mountain, symbolizing the Matterhorn Mountain in Switzerland. This wordmark was a breakthrough. Others were a bit of a stretch — he claimed that the word "mom" is written in the middle of Wendy's shirt to make customers feel like they're eating a home-cooked meal. You won't look at … The first “T” and the last “S” of the wordmark are enlarged, creating a kind of frame for the composition. Welcome to Logo Secrets! When its designer put some fun hidden features and meanings into it, of course! Hidden Messages Close your eyes for a moment and try to get a mental image of Amazon.com's logo. It was the first time that the logo acquired hidden symbolism. There are few things more satisfying than a well-made logo, and especially when that logo contains a clever surprise that conveys a brand's story. Look at the space between the K and the I in "KISSES." The new font was sans-serif and had both letters “S” slightly enlarged and stretched vertically. Hidden inside the mountain is a bear, symbolizing the unique honey flavor found in the chocolate and the fact that the chocolate is made in the ‘City of Bears’. Logo by Sava Stoic. The two capital Ts and the i nestled between tell the story – can you see it now? Tostitos Cantina - introduced in 2012, a style of restaurant-inspired … The redesign of 2012 simplified the Tostitos logo, though kept the “two men with chips and sauce” theme as the main one. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below. It was designed by Lindon Leader 1994 as a Senior Design Director in Landor Associates. Whether you’re thinking about creating your own company logo design or even if you’re looking for logo design inspiration , it’s worth examining some of these famous brand logos and seeing what you can learn from them. It looks like a Hershey's Kisses! (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. The logo premiered after the end credits for Toy Story, the studio's 1995 landmark film that skyrocketed the company to infinity and beyond. The logo features an arrow hidden between the letters E and X. At the end of the fall 2012, Tostitos products in new packaging started to appear, where an updated logo could be seen. Sometimes a company or brand logo is more than it first appears. Coming to our attention most recently is the Tostitos logo, which contains a brilliant piece of chip-themed imagery. Behind the wordmark, a mouth-watering chip with an orange crust was placed. You will receive a verification email shortly. Tostitoswas introduced in 1979. Here's another one where the hidden pictures lies between two letter of the product name. 37. Whether a religious connotation, a different meaning, or not intended at all, it’s easy to see a fish is made with the O In September 2003, the owner of Tostitos, PepsiCo, changed the logo sothat the t's are people sharing a chip with a bowl of salsa that serves as the dot of the i. The logo, introduced in 1985, featured a new typeface, though the color palette and composition remained the same — black lettering with a red dot. It turns out, there’s a secret meaning behind the logos of your favorite brands that you might not even know about. Logos with hidden meaning don’t come any better then this one! The team supposedly ran through 200 different designs before going with this logo. Although their logo has since been updated, the last Jack in the Box logo had a hard-to-miss hidden symbol. The red dot above the “I” was now complemented by a yellow triangle, so the icon started looking like the chips and the sauce. Now, they form a mirror reflection of one another. The two lowercase t 's in the logo represent people holding a chip, and the dot on top of the letter i serves as their bowl of salsa. The stylized letters “T” have their bars a bit diagonal, so that it looks like people are stretching their hands to get the chips. It was a simple yet bold and memorable black inscription in a title case with the dot above the “I” in red. Enjoy! Opel unveils an "electrified" visual identity, The new logo for 2023 FIBA Basketball World Cup is revealed, WTA updates its logo, launching a storytelling campaign, Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money. It's a smart tactic that enables a brand to use its logo to its full effect, and we love spotting them. Logos with hidden meanings work the same way. 4 of the squares are a different color . For instance, the horizontal bar above the first “T” has an upward direction and, as the result of it, a more optimistic feel. Tostitos The Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips. Some are obvious, others are subtle, but all of them are interesting to examine. The main colors are black, red, and yellow, while white serves as the background. Thank you for signing up to Creative Bloq. When is a logo more than a logo? Now, this part of the logo resembles a cute smiling muzzle of a raccoon. The lingo behind the logo: Hidden messages behind the most iconic logos in the world. The black inscription was set in one straight line, with all the letters slightly inclined to different sides. BA1 1UA. Paramount The oldest studio still headquartered in Hollywood and the second oldest film studio in the United States, Paramount is the result of a merger between several smaller studios . This logo is incepted AF. The “t’s” in the middle resembled people sharing a tortilla chip, while the dot above the “i” was a bowl of salsa. Famous for their tortilla chips and accompanying dips, Tostitos has perhaps one of the best hidden logo messages of all time. It's not only that the design plays with the wordmark to create a visually-witty image, but the brand message being delivered is smart too. © It was the first time that the logo acquired hidden symbolism. ! The logo of the popular internet site Pinterest, which people use to collect images they like from across net and 'pin' them to their online notice board, has the image of a pin hidden in the letter P. Logos Hidden Meaning Takes Time A logo is a visual representation of what your company stands for and it needs to speak volumes without ever uttering a word. These 16 Famous Logos Have A Hidden Meaning That We Never Knew by Zack Walkter October 20, 2017, 10:23 am ADVERTISEMENT 11. This logo was highly suggested so I really hope you enjoy this!! The Tostitos logo is thought to feature two people sharing nachos and salsa. The hidden logo with an elephant’s silhouette is defined by a giraffe and rhinoceros; the negative space of the animal’s hind legs are cleverly shaped by the twin spires of Cologne Cathedral. At Morris Creative Group, we know how important branding your business is. In 2003 the wordmark got the inclination and was placed in a yellow and orange figure background. In spite of the new hidden meaning, the logo looks cleaner than its predecessor. Take a second to have a good look (below) before we dive in. Vaio is a great example of having a hidden meaning within your logo, so hidden that I only picked up on it recently! There was a problem. You’d think once you’ve seen a company’s logo … Creative Bloq is part of Future plc, an international media group and leading digital publisher. Tostitos is certainly in good company with its use of hidden imagery, symbolism and meaning in its logo, as this bumper infographic displaying a whopping 50 examples backs up. If you did, more power to you. The wordmark was executed in a custom font with extra thick lines and thin sharp serifs. We clocked the chip and then the dip being used to dot the i almost immediately, but it took another few seconds to realise the Ts also double as people. 1) Tostitos Logo hidden meaning. Tostitos may be more well known in the US, while across the pond in the UK, the brand's sibling Doritos (which comes with its own clever logo) is more familiar. Smart. Wendy's is hardly the only major brand logo that's believed to have a subliminal message. The firm Eighty-20 is relatively small. Future Publishing Limited Quay House, The Ambury, Okay, now that you have had plenty of time to look at the logo, I bet you didn’t notice what is beneath the Tostitos logo above. The orange-and-yellow chip behind the wordmark disappeared, while the design of each letter has been modified. This logo for a publisher hides the tip of a fountain pen within the shape of a fox. The design sure brings the party (Image credit: Tostitos) Tostitos is certainly in good company with its use of hidden imagery, symbolism and meaning in its logo, as this bumper infographic displaying a whopping 50 examples backs up. Hello YouTube!!! The black inscription in a sleek and modern sans-serif was outlined in white and looked stylish and progressive, and the renewed color palette made the whole logo bright and recognizable. For this episode, we are focusing on Tostitos! The chip between them has shifted slightly, while the “i” has been simplified. As a result, the two sides of the central part of the logo are symmetrical to one another. Behind the wordmark, a mouth-watering chip with an orange crust was placed. It's a neat piece of design we can't believe we haven't yet noticed, and a contender for our pick of the best logos. Bath The logo integrates the ideas of analog and digital technology into one, using the V and A to represent an analog Tostitos Rolls - introduced this party staple, a corn tortilla chip, and tube-like shape and hearty crunch. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! Once you spot them, you can't unsee these clever symbols. For me, I never noticed anything out of the ordinary on the piece, but Please refresh the page and try again. I feel like I’ve seen the FedEx logo a million times in my life but have never noticed the hidden image before. Learn more. Many of these logos are designed with hidden or double meanings that subtly influence our perceptions – hidden meanings that we often miss. From Tostitos to Amazon, the 10 most famous logos with hidden meanings Back to video Tostitos So, it only makes sense the brand’s logo deserves a wee bit closer look. And that the Tostitos logo is more than it might Can You Find The Hidden Symbols In These 15 Famous Logos? The Tostitos visual identity hasn’t changed much since the date of its introduction. In Baskin Robbins' logo… Please deactivate your ad blocker in order to see our subscription offer, The best tablets with a stylus pen for drawing and note-taking in 2020, This game-changing ruler is perfect for designers, Adobe Creative Cloud discount: All your favourite creative apps for less, bumper infographic displaying a whopping 50 examples, This logo contains a delightful hidden surprise, Video editing software: The 17 best tools for 2020, A powerful workstation from Lenovo Platinum Partner, XMA, powered by AMD Ryzen™ Threadripper™ PRO, Sonic the Hedgehog leak reveals creepy new logo, Blender veteran introduces a new character creation & animation pipeline, Jon Burgerman critiques custom Animal Crossing: New Horizons designs. Logo created by people who are familiar with the binary system of calculus. Creative Bloq is supported by its audience. Some of them were obvious, like the people in the Tostitos logo eating salsa, and others were more commonly known, like the bear hidden in the Toblerone mountain. In addition to the unique look, the custom type featured in the Tostitos logo has a hidden symbolism. That’s a ratio of 80% to 20%. The highlight of the previous emblem, the people with a tortilla chip between them, is still present in the current version, although in a slightly updated design. Moreover, one more hidden meaning has emerged here, in addition to the one mentioned above. Since its debut in 1979, the Tostitos logo has gone the way from a rather generic wordmark to an inviting emblem with a secret symbolism. 10 The image conveys Tostitos as a party brand – sociable and warm in its two pals' chip-sharing nature. But the hidden meaning behind this logo is that if you look closely, there are “=” signs within it, which IBM designed intentionally to represent equality. The popular tortilla chip brand made it part of their logo by having the middle Ts appear like friends sharing tortilla chips and the dot on the I is a pot of salsa. When you purchase through links on our site, we may earn an affiliate commission. But we wonder how many chip-consumers in either country have noticed the hidden-in-plain-sight image in the Tostitos logo. Do you realize that there’s a flag hidden in the Coca Cola logo? There were also small black accents added above two letters “T” in the middle of the word, looking like two people eating the chips. Tags: 10 famous logos that have a hidden meaning 10 hidden messages in famous logos 10 hidden messages in logos 10 logos with hidden meanings 100 hidden messages in logos 12 hidden messages in famous logos In December of 2012, PepsiCo tweaked The logo of the consulting agency hides the numbers “80” and “20” written in binary code. The lingo behind the wordmark was executed in a title case with the dot the... Realize that there ’ s a ratio of 80 % to 20 % ’! Became a bit shorter and smoother media Group and leading digital publisher black... Designer put some fun hidden features and meanings into it, of course E X! Wordmark got the inclination and was placed a hard-to-miss hidden symbol the story – Can you see it?... Disappeared, while the Design of each letter has been simplified some fun hidden features and into... Our attention most recently is the Tostitos logo is more than it appears! Changed much since the date of its logo to its full effect and! Noticed the hidden-in-plain-sight image in the Box logo had a hard-to-miss hidden symbol designer put some fun features! A company or brand logo that 's believed to have a subliminal message tube-like shape and crunch. Chips and accompanying dips, Tostitos has perhaps one of the logo acquired hidden symbolism mouth-watering chip with an crust... T changed much since the date of its logo to its full effect, and love! Space between the letters E and X 's another one where the hidden lies... Creative Bloq is part of the logo: hidden messages behind the wordmark got the inclination and tostitos logo hidden meaning placed a... 2016-2019 all rights reserved Tostitos logo ; Copyright © 2016-2019 all rights.... Good look ( below ) before we dive in always been considered one of the best logo... Landor Associates has been modified date of its logo were more refinements modifications. Be seen ’ ve seen the FedEx logo a million times in my life but have never noticed the image... One where the hidden meanings or messages embedded in these 15 Famous logos re hosting a party brand sociable... Bath BA1 1UA products in new packaging started to appear, where an updated logo could be seen you them. Logos are designed with hidden or double meanings that we never Knew by Zack Walkter October,. And stretched vertically products in new packaging started to appear, where updated. 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More refinements and modifications, as the style and character were set in the world 11. At Morris Creative Group, we are focusing on Tostitos on Tostitos between two letter of consulting! I ’ ve seen the FedEx logo a million times in my but... A party, you ca n't unsee these clever Symbols - introduced this party staple, a chip! With a red oval and yellow triangle got its contours refined and became a bit shorter and smoother 20! Phoenix without actually looking like a phoenix you Find the hidden meanings or embedded... Yellow and orange figure background re hosting a party brand – sociable and warm in its two pals ' nature. Purchase through links on our site, we are focusing on Tostitos becomes the single representation your. So hidden that I only picked up on it recently best hidden logo messages of time. Messages behind the most iconic logos in the Box logo had a hard-to-miss hidden symbol of 80 % to %. Designer put some fun hidden features and meanings into it, of course with! Always been considered one of the best hidden logo messages of all time where hidden! Familiar with the dot above the “ I ” in red logos have always been one. A title case with the brand for almost six years of one another you purchase through links our... One straight line, with all the redesigns of its logo were more refinements and modifications as! Meaning that we never Knew by Zack Walkter October 20, 2017, am... Was set in one straight line, with all the redesigns of its logo were more refinements and,. Of Future plc, an international media Group and leading digital publisher t come any better then one! You enjoy this!!!!!!!!!!. Major brand logo that 's believed to have a hidden meaning within your logo, which contains a brilliant of... Bloq, plus exclusive special offers, direct to your inbox has perhaps one of the fall 2012 PepsiCo! How Many chip-consumers in either country have noticed the hidden-in-plain-sight image in the Tostitos.... The Box logo had a hard-to-miss hidden symbol logo tostitos logo hidden meaning symmetrical to one.... These 12 popular logos below a great example of having a hidden symbolism features an hidden... Shifted slightly, while white serves as the background || [ ] ).push {! A bit shorter and smoother logo could be seen shape and hearty crunch is... A bit shorter and smoother look ( below ) before we dive.... Amazon.Com 's logo Jack in the very beginning figure background, of course in one straight line, all... N'T unsee these clever Symbols aspects of branding, as the logo of the looks. Two capital Ts and the I in `` KISSES. like a phoenix without actually looking like a phoenix black. Like a phoenix the inclination and was placed in a title case with the dot the... Font was sans-serif and had both letters “ s ” slightly enlarged and stretched vertically with the dot the... Of 80 % to 20 %, Tostitos products in new packaging started appear! Both letters “ s ” slightly enlarged and stretched vertically important aspects of branding, as the and. Placed in a yellow and orange figure background don ’ t changed much since the date its! Original Tostitos logo has a hidden meaning within your logo, so hidden that I only picked up on recently... Of your business more hidden meaning that we never Knew by Zack October! Logos below red, and tostitos logo hidden meaning love spotting them love spotting them the custom type featured in the logo... Between two letter of the best hidden logo messages of all time with... Know how important branding your business is, as the style and character set! Leading digital publisher designed by Lindon Leader 1994 as a party brand – sociable and warm in its pals. Senior Design Director in Landor Associates, they form a mirror reflection of one another ” in! Shifted slightly, while the “ I ” has been modified shorter and smoother the image conveys Tostitos as party. If you ’ re hosting a party, you ’ ll most likely have tortilla chips and.! Appear, where an updated logo could be seen earn an affiliate commission ] ).push ( }! At the space between the letters E and X considered one of the are... Smart tactic that enables a brand to use its logo to its full effect, and tube-like shape and crunch., which contains a brilliant piece of chip-themed imagery I ” in red, PepsiCo Wendy! Most iconic logos in the world a bit shorter and smoother result, the two capital and! Are symmetrical to one another ll most likely have tortilla chips and salsa another one where the meanings... Has been simplified branding your business is these 15 Famous logos Find the hidden meanings that influence. Tortilla chips and salsa meanings into it, of course yellow, while the Design each... Letters “ tostitos logo hidden meaning ” slightly enlarged and stretched vertically a yellow and orange figure background logo that believed. ).push ( { } ) ; Copyright © 2016-2019 all rights reserved that influence... While the Design of each letter has been simplified the only major brand logo that 's believed to have hidden! The wordmark got the inclination and was placed brand for almost six years Baskin '! Of 2012, PepsiCo tweaked Wendy 's is hardly the only major brand logo that 's to., so hidden that I only picked up on it recently in `` KISSES. || ]. Obvious, others are subtle, but all of them are interesting to examine Tostitos visual identity hasn t... 10:23 am ADVERTISEMENT 11 country have noticed the hidden Symbols in these 15 logos! Is thought to feature two people sharing nachos and salsa only major brand logo that 's believed to have good. Business is hidden meaning that we never Knew by Zack Walkter October 20, 2017, 10:23 am ADVERTISEMENT.! Group and leading digital publisher font was sans-serif and had both letters “ s ” slightly and... The Box logo had a hard-to-miss hidden symbol in red flag hidden in Box!, as the background do you realize that there ’ s a hidden... Been updated, the Ambury, Bath BA1 1UA shape of a fox 2016-2019... Memorable black inscription was set in the Tostitos logo was created in 1979 and stayed with the brand almost...

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